How to Pen Down a Successful Executive Summary

The first part of your business plan that a potential customer will want to check out is the executive summary. It is a brief glance at the vital elements of the whole plan – and it is critical.

To help you, here we have listed 5 useful tips on how to pen down a professional-looking executive summary. So, let’s get started!

Keep it brief but interesting:
Your executive summary must explain the main highlights of your business plan, and leaves out less critical issues & factors. Though it is tough for many entrepreneurs to summarize the whole plan into a few words, it certainly can be accomplished by considering a few things:

Consider your summary as an elevator pitch

• Use it as a selling tool
• Steer clear of jargons or explanations
• No need to include graphs, charts, or figure
• Add key metrics that ascertain your capabilities & performance

Talk about market opportunities:
Your business opportunities should be crystal clear in your executive summary. Make the reader aware by describing the opportunity or need in a few sentences. Then, pen down a few more sentences on how your business will help in meeting the need or take advantage of market opportunities.

Give importance to competitive advantages:
The cornerstone of a successful market analysis is studying competitors. In fact, your competitor analysis can decide whether you are going to succeed in the market or not. Your executive summary must include a reasonable validation for the possibility of your business. You shouldn’t forget to add a few words about the competition and sharing critical competitive advantages.

Start writing executive summary once you’re done with your business plan writing:

How do you write a compelling executive summary if your business plan is yet to be prepared? This is why writing your executive summary, in the end, is more practical.

Conclusion:
The key to writing a successful executive summary is to pick out the best aspects of your business plan and keep it in front of your readers in a crystal clear manner. If you’re not so smart with your words, feel free to hire a professional business plan writing service. Get in touch with Maroof HS CPA Professional Corporation in case you need the helping hand of professional business plan writers. We’d be happy to assist!